Surveys Are No Substitute for Actually Talking to Customers

Surveys Are No Substitute for Actually Talking to Customers  Graham Kenny, Harvard Business Review Traditional online surveys and questionnaires have been popular for customer feedback, but they may not be the most effective.   Learn from a top consultant about why talking to customers online and in person, often in a one-on-one setting, is the best method for feedback because of the amount and the quality of information you would never get from a typical questionnaire.    read more