Answering Tough Questions

Answering Tough Questions Adrian Dearnell, Forbes Answering tough questions with poise, sincerity, and leadership is vital for any professional.   And in the age of viral news where your words can travel around the world in a few seconds, the ability to effectively communicate your answer to a tough question is even more key.  Get some good tips from a noted journalist that you can use whenever you have a hard question.  read more...

The Green Bean Casserole Guide to Good Communication

The Green Bean Casserole Guide to Good Communication Alison Davis, Inc. The green bean casserole is a staple dish, especially during the holiday season; and the casserole shows that a dish doesn’t have to be complex to be good.  In the same vein, when we communicate with our client and co-workers, we need to resist the urge to use complex verbiage.  Simple, effective, clear communication works better in the end.  Learn how you can use the casserole as a role model for rejecting complex communications in favor of simplicity.   read more

6 Tips for Getting What You Want From an Airline

6 Tips for Getting What You Want From an Airline  Jonathan Wolfe, NY Times Air travel can often be unpredictable with people missing connections and flights being cancelled.  Jonathan Wolfe of the New York Times explains how social media can help travelers rebook flights, check in, track a lost bag, and more, along with 6 tips on how to leverage social media to get faster service on your next trip.    read more

What percentage of SMBs Experience Cyber Attacks?

What percentage of SMBs Experience Cyber Attacks? Security Magazine A recent study conducted by the Ponemon Institute revealed that nearly 70% of small businesses experience cyber attacks.  While SMBs increasingly face the same cybersecurity risks as larger companies, only 28 percent rate their ability to mitigate threats, vulnerabilities and attacks as “highly effective”  and nearly half have no understanding of how to protect themselves.  read more

How to Email Someone You Haven’t Talked to in Forever

How to Email Someone You Haven’t Talked to in Forever Rebecca Zucker, Harvard Business Review Although communication is more accessible than ever with today’s technology and instant access to multiple platforms, we sometimes lose touch with people who we’d like to be in our business or personal network.  Check out these useful tips on how to reach out to lost connections over a simple email that can effectively rebuild those connections.   read more

VAI Provides Sync-ed Marketing and CRM

The contact database in S2K Marketing Cloud Powered by ActiveCampaign and S2K Sales Force CRM are always in sync, so marketing can pass leads to sales and sales can pass customer information to marketing, without any manual entry.

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An all inclusive, integrated database is a key ingredient to successful and competitive business operations.