A positive customer experience should be at the heart of
any system improvement, upgrade, or replacement. Efficiency matters when it ultimately drives
customer needs. Automation matters when
it means products are ordered, stocked, picked and delivered to meet your
customer’s needs.
In what way can you serve your customer’s needs without significantly
increasing your overhead? What is your
competition doing to serve their customers and attract your customers away?
Many Enterprise Resource Planning (ERP) solutions have an
integrated web or Ecommerce module.
Fully integrated is preferable, because of the efficiency, reduced errors
and time delays in processing and updating.
Less overhead is a
good thing.
But what about the thought that your products do not fit
the standard perception of what people purchase online?
As it turns out when
you provide your customers and users with self-serve capabilities they feel
empowered. They feel like you trust
them. They feel like you value them.
Adding this capability may not be where you would think
you can increase productivity, especially when you look at the upfront
costs. However, by adding or upgrading
Ecommerce, Sales force automation, and Contact Relationship Management (CRM)
solutions to your system, you are removing roadblocks to growth.
Customers know when you value them and are providing them
tools to access what they need when they need it at a time when it is
convenient to them. Employees know when
you are trying to help them do their job better by providing better
access. Management knows the
satisfaction of being able to get the information they need when they need it.
Real-time access
to information is the heart of your ERP system.
Increased sales as a result of these improvements is a
natural result. Increase customer
satisfaction is priceless. Customers
like the ability to research products, view transaction history, place orders, get
hard copies of invoices, check balances and yes of course pay balances online. Customer self-service reduces employee
resources needed to service the inquiries.
Automation allows a business to use their people where
they can do the most good. Sales force
personnel need quick access to stock and balance information for their customer
service needs.
Serve your
customers and grow your business.
Providing web services will improve customer retention
and capture business that might go to your competitors. Even if your products are not something that
ships easily or at all, providing the capability for your customers to browse,
research and collect information will benefit your business.
Take a look at how
and where you do business. Don’t you
think your customers want the same thing?
Not all solutions are created equal. Integration with your ERP solution is
key. Some businesses build interfaces to
integrate separate systems that have the functionality their customers need. Keep in mind that the more pieces the greater
the chance of a break down.
Regardless of how
your solution is built, the solution must address your customer’s needs and not
yours.
With the potential return on investment (ROI) and the
general movement towards a connected world, Ecommerce, Sales Force, and CRM
solutions are prime areas for update, upgrade or replacement.
In what ways are you serving your customers? What solutions are you considering or have
implemented? What returns are you
expecting or received?
Please share your thoughts with our readers.
At Dolvin
Consulting we work with your team to find solutions that drive efficiency
and automation in your operations.
Working solutions that are just-right for you, your business and your
customers. Contact us today to see how
we can help.