“It used to take
hours to come up with total sales for a given customer across all companies. With S2K Sales Force, Algoma has the
information with the click of a button.”
I have written about this company before. Having faster access to information is good,
but better is what they want to use the information for. What seemed important then is still the same
now. The company had admirable goals
including the want and need to improve
customer satisfaction.
First and foremost, that is a goal every company should
have. I can assure you that your
competition has this goal and they want to prove it to your customers. Algoma wanted to do this by increasing the
efficiency of communication between their external and internal personnel.
There should be no barrier to accessing customer related
information when Salesreps are in front of their customers. How do/would you feel when a sales
representative is sitting in front of you and they do not even know what
business you have done? It makes you
wonder if they even care. Is your business
worth anything? Are you important?
In this particular case the company had a working
Enterprise Resource Planning (ERP) system and a very good relationship with the
supplier, VAI. Many companies who are
looking for a better way to manage their sales process look for software
designed to manage those tasks. In this
case, since they were already happy with their ERP supplier, the added bonus
was the full integration of a Sales Force module to their existing system.
There are many good sales management software suites
available. Many have interfaces and
links to tie into other systems. Those
links are critical, however, full integration will always be more
efficient. The more tightly integrated
your system, the more efficient it will run with less overhead (labor) and
support issues (accuracy).
VAI Solution for Algoma:
VAI ERP Software Suite runs over the Web through the
portal, which is integrated with Algoma’s product configurator system. This integration allows quote and order information
from the configurator to be viewed from within the sales portal. VAI S2K Sales Force application enables
Algoma’s sales force to review new leads, enter and track quotes and
opportunities, record tasks, view open orders, check account status and payment
history, and review account history. Sales analysis screens allow them to track
personal sales data, as well as customer and item sales data. They can quickly react to customer issues and
opportunities, as well as create to-do’s, email campaigns and other marketing
tasks.
The above list is a sample of how one company utilized
their available resources, namely the relationship they had with their ERP
supplier, to meet the demands of their customers. To remain competitive and responsive. That is exactly what VAI has done in this
case. The result is a happier
supplier/customer chain. Which repeats
as a happy supplier/customer chain for Algoma’s customers.
Dolvin Consulting’s
goals are the same. Happy
customers. Tap and utilize their industry partnerships to
develop and maintain healthy supplier/customer relationships. We have a mutually vested interest in your
success. Contact us today to see
how we can help you streamline your computer operations.
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