This quick read article notes five points for executives.
1. Keep your existing customers happy and you will have a strong business.
2. Concentrate on providing value, not hype, to find new customers.
3. People learn about you by using the Internet, so keep your website updated.
4. Deliver what your customers want, not what you think is good.
5. Planning is good, but implementation is better.
A common theme: Your customers come first!
Dolvin believes that to be successful you need to serve others needs first.
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